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Tourism

Travel Tourism

Visit the stone cairn that marks the actual beginning of the Alaska Highway.  Stop at the Northern Alberta Railways Park where you’ll find the historic Railway Station Museum and Visitor Centre.  The museum, housed in the original 1931 railway station, features an extensive collection of highway memorabilia, pioneer artifacts and wildlife displays. Also in the Park is the Art Gallery, located in a renovated grain elevator.

Go on your own for a downtown stroll with our self-guided historic walking tour and stop in at the Alaska Highway House located next to the Mile Zero Post, a popular place to have your picture taken.

Dawson Creek has many core attractions to entice visitors to the area.  The area surrounding Dawson Creek contains some exceptional scenery and is home to a variety of wildlife.

Outdoor enthusiasts have a choice of adventure sports, ecotourism and backcountry experiences to enjoy.  Opportunities are present for agri-tourism, circle tours, backcountry lodges and expansion of skiing, boating and other activities.

In a survey of travelers to Northeast BC, visitors were motivated to take this journey by the idea of seeing wildlife and wild landscapes, visiting places they had never been before and/or taking a journey they had heard about and always wanted to take.  At least 60% of travelers said these three motivations were very important in their decision to take their trip to the North.  Opportunities to enjoy outdoor activities or travel in places where they felt safe were also important motivators.

Visit www.tourismdawsoncreek.com for more information.

 Check out www.tourismdawsoncreek.com for more information.

Economic Impact

Dawson Creek’s historic location at Mile 0 of the Alaska Highway and the hub of four major driving routes provides economic benefits for our city from
the approximate 146,000 travellers that stay here and contribute close to $55 million to the local economy each year. Money is spent in local businesses on transportation, accommodation, fuel, groceries, restaurants, shopping, entertainment, attractions and various other goods and services.

Tourism Dawson Creek operated by Spectra Venue Management facilitates and coordinates the development and promotion of tourism within the City of Dawson Creek by creating year-round, memorable visitor experiences.

Our Visitors – Who They Are

Results of a Visitor Research Project in Dawson Creek carried out jointly by Tourism Dawson Creek and Tourism BC showed that 49% of people who travel to Dawson Creek are Canadian and out of this, 69% are from British Columbia or Alberta. At 45% of total visitors, the next largest group visiting the city is from the United States of America.

For both Canadian and American visitors, 53% were over the age of 55 and 83% listed leisure as the purpose of their trip. 50% of these leisure visitors were noted to be in self-contained vehicles (RVs, 5th wheels) and stay in RV parks and campgrounds, while 46% come in vehicles and use motels and hotels. 90% of Americans that visit Dawson Creek are traveling to Alaska leaving most of the 10% of travelers to be Alaskans going south.

Traveler Origin

BC and Alberta account for 69% of Canadian visitors to Dawson Creek.

Canada 49%

BC 20%
Alberta 14%
Ontario 7%
Other Canada 7%
Yukon 2%

United States 45%

Alaska 10%
Pacific 8%
Mid-West 9%
South 10%
New England 3%

Overseas 6%

Europe 5%
Asia Pacific 1%
Other <1%

Event & Sport Tourism

In recent years, Dawson Creek has been rapidly becoming an event and sports tourism hotspot with many world-class events, conferences and competitions taking place in the City.

To quantify the value to the local economy, City Council commissioned the Canadian Sport Tourism Alliance to complete an economic impact analysis of 4 events that took place in 2017.

Several key figures were gleaned from the study:

  • Initial expenditures $6.5M
  • Visitor spending attributable to events $2.8M
  • Local jobs supported by events 46
  • Wages and salaries supported locally $2.5M
  • Total boost to provincial GDP $5.5M
  • Taxes supported across Canada $1.5M
  • Out of town visitors in Dawson Creek 11,448
  • Overall economic activity in B.C. $10.2M